How a sacrificial duck was used to keep creative work intact.
Leonardo da Vinci’s 7 Rules for Better Ideas
Leonardo wasn’t just a genius. He was a relentless observer, experimenter, and dot-connector. Here are seven lessons in creativity from the ultimate Renaissance mind.
The Curiosity Curve and Compound Thinkers: Two Ideas from My Talk in Sofia
The ROI of Brilliance. Introducing Compound Thinking and the Curiosity Curve.
Three Loeries Winners That Prove Rory Sutherland Right (Again)
Three Loeries Grand Prix Winners that prove logic is overrated.
5 Anchoring Masterclasses You Might Not Know
Have you come across these brilliant examples?
5 Framing Masterclasses You Might Not Know
Have you heard of these?
How British Airways saved £600,000 cleaning loos
Often the best ideas come from the bottom up not the top down…
Why You Should Brag About Your Failures
Richard Shotton reveals why Dyson advertises its failures and why labeling products as "AI-generated" crashes sales by 61%. A masterclass in behavioral science marketing.
9 Practical AI Prompts to Save You Hours This Week
Let the bots save you time by doing some of your work for you…
Why AI Can’t Replace You
Why "ugly" work is the future of creativity and other lessons from Singaporean Creative legend Tay Guan Hin.
The Day a German Shepherd Changed the Pet Industry
Ideas can come from anywhere. Even your pet dog…
Beyond the Hype: 10 AI Use Cases That Actually Save Time
10 helpful AI use cases for daily life..
The 7 Best Books We Read in 2025 (And Ones To Read In 2026)
We look back at our favourite reads of the year…
15 Interesting Things We've Learned In 2025
Random bits and bobs that caught our attention…
5 reasons your team is failing (and how to fix them)
Are you suffering with ‘artificial harmony’?