We've all been there. You set out with the best intentions – perhaps planning to walk each morning…
All in Behavioural Science
Review of Humanizing Rules by Christian Hunt
42courses had the pleasure of crossing paths with the brilliant mind of Christian Hunt at Ogilvy’s Nudgestock festival. We couldn't resist diving into his gem of a book, Humanizing Rules: Bringing Behavioural Science to Ethics and Compliance…
Protecting Cows Using Behavioural Science
We look at the ingenious ‘Eye-Cow Project’ developed in response to big cat predators.
10 Nudgestock Talks You Mustn’t Miss
We summarise ten of the best talks from the past decade of the world’s best festival of behavioural science and creativity.
AI, education and us
AI education and what we are doing with it at 42courses. We’ll share an overview of how AI works and how we are innovating with AI at 42courses.
The Behavioural Science behind Branded Glassware
Branded pint glasses are now ubiquitous. Brands have spent millions ensuring consumers drink from the correct glassware but should they bother?
How to Use Behavioural Science For Brands
“Deny nothing, but doubt everything.” Byron Sharp
The 6 Principles of Persuasion
Learn how to influence others by learning these timeless principles.
How to reduce crime using babies and a bit of behavioural science
A clever idea, derived from Behavioural Science, significantly reduced crime and at relatively little cost
How to make your kids motivated
The surprising answer depends on the type of praise you give
Melina Palmer Podcast - What your customer wants and can't tell you
Melina Palmer, speaks in a podcast about her book ‘What your customer wants and can’t tell you’, all about the neuroscience of consumer behaviour,
How to get a pay rise using behavioural science
Get a bigger pay rise using a cognitive bias to your advantage
Rory Sutherland podcast - Transport for Humans book
Rory Sutherland and Pete Dyson in a podcast about their new book, Transport for Humans
Rory Sutherland's brilliant brain pt 1 - bees waggle dance
Rory Sutherland connects ideas from such a wide range of sources. Discover the lessons that bees and their waggle dance can give to business
Pete Judo podcast - How to start a career in Behavioural Science (and as a YouTuber)
Pete Judo is fast becoming an influencer in Behavioural Science due to his Youtube channel. Plus his new job at Ogilvy Change means he’s the best person to talk to find out how to start a career in Behavioural Science.