Product placement is extremely powerful as evidenced by Squid Game, The Simpsons and James Bond
All in Branding
Brand purpose that actually means something
Create an authentic brand purpose that truly stands for what you believe in, not just some generic corporate word salad.
Good vs Great Advertising
3 examples of creative ads - but which are good and which are great?
The Choice Factory - brilliant book on Behavioural Science
5000 marketers voted The Choice Factory as the best ever book on advertising. Super accessible intro to behavioural Science and the decisions you make every day.
Benefits of 'Evergreen' Marketing
Why keeping your content self-sustainable can be just as (if not more) important as being au fait with popular trends.
3 Types of Brand Purpose: According to Tom Roach
Not sure what a brand purpose is? Take a look at the 3 types set out by Tom Roach.
We've got 99 problems, but a logo ain't one
The evolution of the 42courses logo…for now.