We interviewed Richard James MacCowan, the founder of the Biomimicry Innovation Lab.
All in Biomimicry
What are 'Tradeoffs'?
In 2001, the Pentagon commissioned Lockheed-Martin to create a multipurpose aircraft that would fulfil the different needs of the Air Force, Navy, and Marines…
Protecting Cows Using Behavioural Science
We look at the ingenious ‘Eye-Cow Project’ developed in response to big cat predators.
Rory Sutherland's brilliant brain pt 1 - bees waggle dance
Rory Sutherland connects ideas from such a wide range of sources. Discover the lessons that bees and their waggle dance can give to business
The £57,000 loudspeaker inspired by a garden snail
The story of the breathtakingly beautiful B&W Nautilus loudspeakers.
A flash of feline inspiration
How a cat’s eyes led to the invention of reflective road markings.
The Octopus Inspired Basketball Shoe
How a seafood lunch led to a breakthrough in footwear design.
The blue butterfly that isn't really blue
How structural colour in the animal kingdom offers clues to a paint-free future.
The sharks that are saving human lives
It’s all thanks to the unique properties of their skin.
As Fast As A Flying Falcon
How the peregrine falcon inspired a breakthrough in jet engine design.
How Beetle penises can help with medical innovation
Nature is a never ending source of inspiration for innovation.
Is it ever acceptable to spit on yourself?
Yes. But only if you’re an Australian Western Red Kangaroo.
How to heal yourself. (If you're concrete that is)
We're facing a concrete repair crisis. Can nature come to our rescue?
How a sailfish influenced the design of the Mclaren P1 ‘Hyper Car’
Learning from the secrets of the worlds fastest fish to make one of the worlds fastest cars.