Cannes Lions 2026 Recap: Grand Prix-Winning Campaigns from Day Two
Day two at Cannes.
The sunglasses are now permanent. The croissants have become load-bearing. And somewhere on the Croisette, a strategist is explaining “community-first cultural fluency” to someone who only asked where the toilet was.
After yesterday’s opening blast of frogs, football pitches and ketchup-shaped genius, day two came swaggering in with the Entertainment and Craft categories.
Which basically means: music, gaming, sport, design, digital wizardry, film-making, and the kind of obsessive detail that makes creative people say, “Lovely,” while everyone else says, “Wait, someone handmade that?”
Today’s Grand Prix winners came from Entertainment, Entertainment Lions for Gaming, Entertainment Lions for Music, Entertainment Lions for Sport, Design, Digital Craft, Film Craft and Industry Craft.
And yes, adidas managed to pick up two Grand Prix in one day with Original Forever, which is either deeply impressive or exactly the kind of showing off Cannes was built for.
Let’s take a look at who nabbed the glory.
Entertainment Lions Grand Prix: Original Forever
adidas, by Johannes Leonardo New York / adidas London
Entertainment Lions for Gaming Grand Prix: Copycats Welcome
Clash Royale, by DAVID New York
Entertainment Lions for Music Grand Prix: Rosalía Ft. Björk, Yves Tumor – Berghain
Rosalía, by CANADA Barcelona / Rosalía Barcelona
Entertainment Lions for Music Grand Prix: Original Forever
adidas, by Johannes Leonardo New York / adidas London
Entertainment Lions for Sport Grand Prix: The Thousand Sponsors of Muni
Club Deportivo Municipal, by McCann Lima
Design Lions Grand Prix: Apple TV Rebrand
Apple, by TBWA\Media Arts Lab Los Angeles / Apple Cupertino
Digital Craft Grand Prix: Project Genie
Google, by Google Mountain View
Film Craft Grand Prix: Your Way Out
Coinbase, by Isle of Any New York
Industry Craft Grand Prix: Tiny Coffee Shops
De’Longhi, by LOLA Madrid
And that’s Day Two
So there we have it.
Day two gave us Oasis merch, gaming amnesty, Rosalía and Björk in full art-goblin splendour, football fans turned sponsors, a handmade Apple rebrand, Google tech magic, Coinbase world-building, and coffee machines with tiny cafés inside them.
Completely normal Tuesday.
What tied the day together was craft - not just craft as prettiness, but craft as care. The kind of care that says, “Yes, we could do this the easy way, but what if we instead spent an alarming amount of time making it unforgettable?”
There was also a lot of fandom in the room. Fans of bands. Fans of games. Fans of football clubs. Fans of coffee. Fans, presumably, of explaining case studies over lukewarm Champagne.
Day Two reminded us that the best creative work doesn’t just interrupt culture. It earns a place in it. Sometimes by giving fans something to wear. Sometimes by inviting copycats home. Sometimes by turning a coffee machine into a dollhouse for caffeine addicts.
Tomorrow brings more Lions, more case films, and at least one person saying, “I actually think the real winner is effectiveness,” before disappearing into a beach club.
Until then… stay hydrated, respect the craft, and never underestimate the emotional power of tiny furniture.
