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All in Copywriting
August can be a slow month if you’re trying to be creative.
Dan Nelken podcast on copywriting, creativity and how to begin your career in advertising
Learn how to write a blog with Nina Jervis who changed career by blogging to become a successful freelance writer
3 examples of creative ads - but which are good and which are great?
There are so many must-read copywriting books, but there’s one that I always recommend to copywriting beginners. And it’s also a great refresher for experienced copywriters to get new ideas for writing words that sell
12 quotes on Copywriting by the father of advertising, David Ogilvy. A great guide for junior copywriters and a fantastic refresher for those looking for copy inspiration. Plus 2 great videos of Ogilvy on camera giving insights into the mind of one of the original greats of advertising from Madison Avenue.
Faster, higher, stronger has been the Olympic branding for almost a century. The brand essence of individual games do not spring to mind so easily. An examination of Olympic straplines and what marketers can learn from Mark Ritson, Rory Sutherland and the history of the Olympic games on rebranding and the need for a brand essence or purpose