Richard Shotton reveals why Dyson advertises its failures and why labeling products as "AI-generated" crashes sales by 61%. A masterclass in behavioral science marketing.
9 Practical AI Prompts to Save You Hours This Week
Let the bots save you time by doing some of your work for you…
Why AI Can’t Replace You
Why "ugly" work is the future of creativity and other lessons from Singaporean Creative legend Tay Guan Hin.
The Day a German Shepherd Changed the Pet Industry
Ideas can come from anywhere. Even your pet dog…
Beyond the Hype: 10 AI Use Cases That Actually Save Time
10 helpful AI use cases for daily life..
The 7 Best Books We Read in 2025 (And Ones To Read In 2026)
We look back at our favourite reads of the year…
15 Interesting Things We've Learned In 2025
Random bits and bobs that caught our attention…
5 reasons your team is failing (and how to fix them)
Are you suffering with ‘artificial harmony’?
Unintended Consequences: When The Solution Creates Another Problem
From fat cat pay to low-fat labels, see the fatal flaw in 'first-order' thinking…
How To Get More From Reading Non-fiction
Helpful questions to ask yourself…
5 Brilliant Examples of Wartime Creativity
When the going gets tough, the creative get going…
The S.C.A.M.P.E.R. Technique
In a creative rut? Try this technique…
ChatGPT Atlas AI Browser: Good News and Bad News
Hands‑On with ChatGPT’s Atlas Browser: The Good, the Bad, and the Hmm, Interesting…