The human tendency to prioritise the trivial…
All in Decision Making
42 of Dan Ariely's Best Quotes
Inspiring quotes from a behavioural science superstar…
What is 'Counterfactual Thinking'?
The lowdown on why we create alternative narratives for past events.
Errors of Commission vs Errors of Omission
What’s the difference? Why do we talk so little about the latter?
5 Tools For Making Better Decisions
The cost of making poor decisions can be greatly reduced by employing these helpful tools.
6 psychological benefits of a checklist
How ticking boxes leads to greater mental well-being.
The 10/10/10 rule
A helpful tool for making difficult decisions.
Colin Powell's 40-70 Rule
Making decisions is about balancing perfection with speed.
How Churchill avoided decision fatigue by wearing children's clothes
The story behind Winston Churchill’s “romper” suits.
Outthink your competition by thinking like them
How putting yourself in your competition's shoes can spark powerful ideas.
10 Skills To Future Proof Yourself
The world of work is changing fast. How can you avoid getting left behind?
How hunger affects decision making
You’re not you when you’re hungry.
How a simple error caused a $125 million spacecraft to vanish
How a small calculation error led to NASA’s Mars Climate Orbiter burning up in the Martian atmosphere.
The Art of the Checklist
How a simple checklist can help you to avoid a disastrous outcome.