Cannes Lions 2025 Recap: Grand Prix Winning Campaigns from Day Two
If day one celebrated the message, day two toasted the method.
Today’s Grand Prix winners at Cannes Lions showed us that craft isn’t a finishing touch - it’s the difference between “that’s nice” and “shut up and take my budget.”
From mesmerising design and digital craft to sport ads so cinematic they deserved their own post-match analysis, the winners proved that execution isn’t just icing, it’s the whole cake!
Let’s take a look at who’s nabbed the glory on day two:
Digital Craft and Design Grand Prix Winner 🏆
Caption with Intention
FCB Chicago / Academy of Motion Picture Arts and Sciences/ Rakish Chicago Hearing Society
Industry Craft Grand Prix Winner 🏆
Nigrum Corpus
Artplan, Sao Paulo / Idomed
Entertainment Grand Prix Winner 🏆
Night Fishing
Innocean, Seoul / Hyundai
Entertainment Lion for Gaming Grand Prix Winner 🏆
Calls of Discounts
Gut, Sao Paulo / Mercado Livre
Entertainment Lion for Music Grand Prix Winner 🏆
Tracking Bad Bunny
DDB Latina, Puerto Rico / Rimas Music
Entertainment Lion for Sport Grand Prix Winner 🏆
Haaland Payback Time
DAVID, New York / Clash of Clans
And that’s a wrap for day two where ideas got buffed, polished, and flexed harder than a Nike ad in a gym mirror.
Today’s winners proved that craft isn’t just about how it looks, it’s about how it feels.
Join us tomorrow as Cannes continues to uncork creativity and we valiantly attempt to keep up (preferably with a cold rosé in hand).
Until then…
