Cannes Lions 2025 Recap: Grad Prix Winning Campaigns from Day One
And just like that, the world’s finest purveyors of persuasion have descended upon the Croisette to compete in the Olympics of advertising.
Where the gold is shaped like a lion, the dress code is “strategic linen,” and the only thing more intense than the ideas is the hangover.
Day one has already delivered a roaring start, with Grand Prix winners crowned in Pharma, Health and Wellness, Audio and Radio, and the eternally tricky mediums of Print and Outdoor (a.k.a. the dark arts of making people look up from their phones).
Let’s take a look at who’s nabbed the glory:
Health and Wellness Grand Prix Winner 🏆
Vaseline Verified
Ogilvy, Singapore / UNILEVER
Pharma Grand Prix Winner 🏆
Make Love Last
Ogilvy, Shanghai / Viatris
Lions Health Grand Prix for Good
The Best Place in the World to Have Herpes
Finch Sydney / New Zealand Herpes Foundation
Audio and Radio Grand Prix Winner 🏆
One Second Ads
Africa Creative DDB, Sao Paulo / Budweiser
Print and Publishing Grand Prix Winner 🏆
Price Packs
ServicePlan Munich / Penny
Outdoor Grand Prix Winners 🏆
Crowd and Public Transport
VML Prague / KitKat
And that’s a wrap on day one.
A hearty salute to the creative wizards who’ve turned ailments into art, billboards into poetry, and radio ads into things people actually want to listen to.
We’ll be back tomorrow with more Cannes Lions winners, more legends, and probably more sunglasses worn indoors. 😎
Until then…
