Cannes Lions 2025 Recap: Grand Prix Winning Campaigns from Day Three

Let’s be honest, today’s categories might sound like the vegetables of the advertising world.

PR, Media, Creative B2B and Data? Hardly the stuff of champagne-soaked yacht chatter.

And yet… today’s Grand Prix winners have taken the overlooked, the underloved, and the spreadsheet-shaped, and turned them into storytelling sorcery.

It’s proof that when done right, a press release can punch, a media plan can sing, and yes, even a B2B campaign can make you feel things.

Let’s take a look at who’s nabbed the glory today:

Media Grand Prix Winner 🏆

Dove Real Beauty Redefined for the AI Era

Mindshare, New York / Dove

PR Grand Prix Winner 🏆

Lucky Yatra

FCB India, Mumbai / Indian Railways

Social and Creator Grand Prix Winner 🏆

Vaseline Verified

Ogilvy, Singapore / Unilever

Direct Grand Prix Winner 🏆

Axa - Three Words

Publicis Conseil, Paris / Axa

Creative B2B Grand Prix Winner 🏆

B2B: Act Like You Know

GoDaddy, Tempe, AZ / GoDaddy

Creative Data Grand Prix Winner 🏆

Effective Way to Pay

DM9, Sao Paulo / Consul Appliances

And so ends day three. A celebration of the brainy side of creativity, where strategy danced with storytelling and even the data wore designer shoes.

Whether it was a clever bit of PR judo, a media move worthy of chess grandmasters, or B2B that didn’t bore us to death, today reminded us that substance and style aren’t mutually exclusive.

Tomorrow brings more Lions, more brilliant campaigns, and, judging by the number of sunglasses at breakfast, the collective realisation that we’re only halfway through the week-long industry rave masquerading as a festival. 😜

Until then…