Cannes Lions 2025 Recap: Grand Prix Winning Campaigns from Day Five

It’s the last official day of Cannes Lions, and the vibe has shifted from “Let’s party” to “Let’s mean something.”

From the Glass Lions for Change to Titanium, from Film to Sustainable Development, the stage belonged to ideas with spine and soul.

The kind of work that doesn't just win applause, but occasionally starts revolutions... or at the very least, awkward conversations at dinner.

The work was bold, emotional, and in some cases, just plain brilliant.

Proof that advertising can do more than sell, it can shift culture, stir souls, and still make you laugh before the credits roll.

Let’s take a look at who’s nabbed the glory today:

Glass: The Lion for Change Grand Prix Winner 🏆

Real Beauty: How a Soap Brand Created a Global Self-Esteem Movement

Ogilvy UK, London / Dove

Film Grand Prix Winners 🏆

Paris Paralympics 2024: Considering What?

Channel 4, London / Channel 4

The Final Copy of Ilon Specht

McCANN, Paris / L'Oreal

Titanium Grand Prix Winners 🏆

Axa - Three Words

Publicis Conseil, Paris / Axa

Sustainable Development Goals Grand Prix Winners 🏆

The Amazon Greenventory

Africa Creative DDB, Sao Paulo / Natura - Instituto Nattura

That’s a wrap on day five.

The sun is setting over the Croisette, the standing ovations are getting longer, and at least one agency planner has openly wept (and not just from sleep deprivation).

Today Cannes reminded us that the best ideas don’t just entertain. They challenge, connect, and occasionally save the world.

As the last Lions are handed out and the final yacht-based debriefs begin, we raise a glass (of something flat and warm by now) to the creatives who dared to give a damn.

Cheers to the only place where you can win for a spreadsheet, lose your voice at a panel, and accidentally pitch a client while queuing for gelato.

Until next year…