Our Advertising 101 Course Is Now Live!
“People hate advertising until they lose their cat.”
Are you ready to embark on an exhilarating journey into the world of advertising?
We're thrilled to announce the launch of our new course, Advertising 101: Everything you need to know to make great ads certified by Cannes Lions, which has more than 70 years of experience in judging and award-winning advertising.
Whether you are a junior advertising professional seeking a foundational understanding of the industry, a business owner looking to amplify their brand presence or a marketing professional wanting to help grow their brand, this course will equip you with the knowledge and practical tools you need to create impactful advertising campaigns.
So, Why Does Advertising Matter?
Advertising is the engine of business growth and maintenance. You need it to build your brand as well as defend it from competitors.
You might think that having a brilliant product or service is enough.
This couldn’t be further from the truth.
This course will explain why and how advertising drives business growth and safeguards your market share.
What Does Our Advertising 101 Course Cover?
The course comprises 8 chapters and over 45 lessons, each packed with practical tips and techniques to apply immediately.
You will also gain access to a treasure trove of Cannes Lions case studies packed full of juicy insights and illuminating inspiration.
On your journey, you will learn about the following and more:
1. An Intro to Advertising
Understand the world of advertising, how it works, why it’s important, and what the creation process involves.
2. Timeless Advertising Principles
Several timeless principles apply to all great advertising. In this chapter, you’ll learn what they are and how to use them in your own advertising.
3. Behavioural Science For Advertising
Behavioural science is like a superpower you can use to influence your audience and make your ads more effective.
4. Developing Your Strategy
In this chapter, you'll learn how to develop a strategy for making your ads effective. Without one, you'll be wandering around in the dark.
5. How to come up with ideas
Coming up with great ideas is critical to outstanding advertising. This chapter contains creative techniques to help you generate ideas that make you go ‘Ooh-la-la!’
6. Copywriting & Art Direction
Making your ads look good is essential. So is crafting persuasive copy. In this chapter, we look at both skills. Don't panic! You don't have to be an expert, but understanding these arts will help you make better advertising.
7. How To Sell Your Ideas
The art of selling your ideas is as important as the idea itself. It pays to learn this skill because even the best ideas won’t sell themselves.
8. Amazing Ads To Inspire You
We look at some brilliant work from around the world to inspire you. Familiarise yourself with these award-winning ads, and you’ll be one step closer to winning your own Cannes Lion.
What’s The Course Format?
We understand your time is valuable, so we have designed the course to be flexible, accessible and, most importantly, enjoyable.
Each course plays like a game, mixing videos, real-world case studies, images, links and stories to create an unforgettable learning experience.
You can learn at your own pace, and we provide a recommended list of resources if you want to further your learning journey.
Who Will You Learn From?
Cannes Lions is to the advertising and marketing industry what the Oscars are to filmmaking.
Since 1954, it has been judging and awarding creative campaigns that have changed the fortunes of companies and organisations worldwide.
You’ll learn from the best in the business – seasoned pros who’ve been in the trenches and know what it takes to succeed.
Do You Get A Certificate At The End?
On passing the course, you will receive a certificate from Cannes Lions you can share on your LinkedIn profile or print out and hang proudly on your wall at home.
The course is also CPD-certified for those who wish to add it to their CPD log.
Don’t miss this opportunity to be the next Don Draper or Peggy Olsen!
Join the many others learning how to make great advertising by enrolling in our Advertising 101 course today.
P.S. As a reward for reading this far, use the code ad101blog at checkout for 15% off. 🎉
