Our Brand Building Course Is Now Live!
“Products are made in a factory but brands are created in the mind.”
Welcome, aspiring brand builders and seasoned brand owners!
We’re over the moon to announce our hotly anticipated Brand Building course designed in collaboration with Cannes LIONS and WARC, who have decades of experience in helping to build successful brands.
Whether you are a small business owner or a marketing professional, this course will equip you with the knowledge and practical tools you need to build a standout brand that resonates with your target audience.
Why Brand Building Matters
Building a strong brand is the key to achieving long-term success in today's competitive market.
It represents the essence of your business, evokes emotions, and creates lasting connections with customers. A well-crafted brand strategy can differentiate you from competitors, build trust, and ultimately drive sales.
In short, a brand is much more than just a snazzy-looking logo or a catchy tagline.
Our comprehensive course will delve into the fundamentals of brand building, helping you understand the importance of establishing a strong brand identity and guiding you through the process of developing a cohesive brand strategy.
What Does This Course Cover?
The course comprises six chapters, each packed with practical tips and techniques to apply immediately.
You will also gain access to a treasure trove of industry case studies packed full of juicy insights and illuminating inspiration.
On your journey, you will learn about the following and more:
1. The Power of Brands
Learn about the ingredients of a successful brand, why brands are so powerful and what makes an iconic brand.
2. Brand Values
Brand values are essential to a brand’s identity and can influence how customers perceive and interact with it.
3. Brand Positioning
Discover how to position your brand uniquely and compellingly to stand out in a crowded marketplace.
4. Brand Identity
Discover the core elements of a compelling brand identity and learn how to align your brand with your company’s values.
5. Brand Storytelling
Learn why storytelling is a powerful tool for growing your brand and how it sits at the heart of all successful campaigns.
6. Building Brand Consistency
Understand why consistency is so important when it comes to building your brand. Learn why taking the long view is critical to making your brand sustainable over time.
What’s The Course Format?
We understand your time is valuable, so we have designed the course to be flexible, accessible and, most importantly, enjoyable.
Each course plays like a game, mixing videos, real-world case studies, images, links and stories to create an unforgettable learning experience.
You can learn at your own pace, and we provide a recommended list of resources if you want to further your learning journey.
Who Will You Learn From?
Cannes Lions
Cannes Lions is to the advertising and marketing industry what the Oscars are to filmmaking.
Since 1954, it has been judging and awarding creative campaigns that have changed the fortunes of companies and organisations worldwide.
WARC
WARC is an industry body that provides insight, intelligence and case studies to help marketers increase the effectiveness of their campaigns.
Do You Get A Certificate At The End?
On passing the course, you will receive a certificate from Cannes Lions and WARC you can share on your LinkedIn profile or print out and hang proudly on your wall at home.
The course is also CPD certified for those that wish to add it to their CPD log.
So don't let your brand go unnoticed!
Join the many others building successful brands by enrolling in our Brand Building course today.
P.S. As a reward for reading this far, use the code brandblog at checkout for 15% off. 🎉
