What makes the ultimate marketing campaign? Read on to find out…
All tagged Brands
Seven Factors That Made Zara The UK’s Top Retail Brand
Amancio Ortega Gaona was born on 28th March 1936 in Castile and León in the Northwest of Spain…
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The Power of Product Placement
Product placement is extremely powerful as evidenced by Squid Game, The Simpsons and James Bond
3 Types of Brand Purpose: According to Tom Roach
Not sure what a brand purpose is? Take a look at the 3 types set out by Tom Roach.
What is a brand?
Why we pay more for one shoe versus another.
It's all about attitude baby
Virgin: the anti-corporate corporate
Staying true to your brand
When Nike turned down Alexander McQueen.
The Keats Heuristic
Why things that rhyme are more believable.
Easier isn’t always better
Why we rate some experiences more highly if effort is involved.
Always tell the truth
If you want to be trusted, you need to be authentic.
The End Goal
What message do you want your story to leave?