The cost of making poor decisions can be greatly reduced by employing these helpful tools.
Good vs Great Advertising
3 examples of creative ads - but which are good and which are great?
Number 1 rule of Storytelling for business - learn from Christopher's story
Storytelling is the best way to gain attention and massive impact for your company. Learn the number 1 rule of storytelling through a great story
Louise Ward - Behavioural Science Club origins and learning with 42courses
Louise Ward podcast speaking about the background to The Behavioural Science Club and her student review of 42courses
What is the IKEA Effect? The psychology of IKEA explained
The IKEA Effect is a psychological trick (first discovered in a 2011 Harvard study) that makes you value the furniture more. But how does IKEA trick your brain into loving the furniture more?
The Choice Factory - brilliant book on Behavioural Science
5000 marketers voted The Choice Factory as the best ever book on advertising. Super accessible intro to behavioural Science and the decisions you make every day.
You snooze, you don't lose - How to sleep like Cristiano Ronaldo
Cristiano Ronaldo has incredible fitness, physique and exercise routines - all fuelled by expertly designed sleeping patterns. Sleep powers Ronaldo’s repair and growth so that he can elongate his peak performance career.
Jay Baer podcast on marketing with empathy, a good strategy
Your marketing strategy should be centred around empathy. Creating amazing surprise and delight benefits for every customer, every time they buy from you creates customer chatter. These talk triggers turn customers into volunteer marketers. A word-of-mouth strategy is the best way to increase awareness and conversion. Jay Baer tells you how to do it in this podcast about his book Talk Triggers
How to hire a great business leader and the 10 questions you should ask
Good leaders are not easy to find. Ask these 10 questions (with advice on the best answers) to find out if the person you are interviewing will be a great leader in your business
42 inspiring leadership quotes to motivate your success
Leadership quotes from global thought leaders to inspire your people management
What are the things that make you happy?
Do more of the little things that bring you joy.
Invisible to Invaluable - Podcast with the authors Jane Evans and Carol Russell
Podcast with the co-authors of Invisible to Invaluable - Unleashing the power of midlife women, Jane Evans and Carol Russell. Their manifesto blows open the ageism that's sidelined midlife women at work and in society, and sets out an empowering vision for a world where women over the age of 45 can unlock their full potential.
One copywriting book I always recommend
There are so many must-read copywriting books, but there’s one that I always recommend to copywriting beginners. And it’s also a great refresher for experienced copywriters to get new ideas for writing words that sell
42 of Rory Sutherland’s Best Quotes
Bite-sized wisdom from a marketing genius.