Advice on copywriting from the wonderful Derek Walker
Copywriting greatness awaits - 12 magic copywriting tips from David Ogilvy
12 quotes on Copywriting by the father of advertising, David Ogilvy. A great guide for junior copywriters and a fantastic refresher for those looking for copy inspiration. Plus 2 great videos of Ogilvy on camera giving insights into the mind of one of the original greats of advertising from Madison Avenue.
Coaching Leadership
Coaching leaders can motivate and assist others to grow their skills, become stronger and work together more successfully.
What’s the best brand essence ever?
Faster, higher, stronger has been the Olympic branding for almost a century. The brand essence of individual games do not spring to mind so easily. An examination of Olympic straplines and what marketers can learn from Mark Ritson, Rory Sutherland and the history of the Olympic games on rebranding and the need for a brand essence or purpose
What is the ‘Fresh Start Effect’?
How ‘temporal landmarks’ can help drive behaviour change.
Copywriting course online now!
Become a brilliant copywriter starting today.
8 Tips For Editing Your Copy
Remember, less is more.
How a WW2 plane inspired the design of the first collapsible baby buggy
Inspiration can come from the most unlikely of sources.
Niksen: The Danish Art of ‘Doing Nothing’
It’s time for some extreme downtime...Danish style.
Why it’s good to be committed to your ideas rather than attached to them
Don’t let your ego get in the way.
Anything Worth Doing Is Hard
Be smart and avoid the comfort trap. Your future self will thank you.
More Simple Rules For A Better Life
Simplicity is the key to living a good life.
How to score in a penalty shoot out - beat the psychology
The psychology of a penalty shoot out is something you would not wish on your worst enemy. How do you become a hero and not the villain. The real data shows that you need to think like a freak
How to speak like a leader, how to write a book and not be scared of public speaking - Simon Lancaster reveals all
Simon Lancaster is one of the world’s top speechwriters. In this video podcast he explains how to write the perfect speech, how to sound like an inspiring leader and gives lots of tips on everything to do with giving a killer speech… oh, and a handy hint on how not to be afraid of public speaking
How to differentiate your advertising to make an impact
How to differentiate your marketing using the RICE method to get attention from an audience outside your existing customer base with examples from Apple and Doritos… and how not to do it from every other corporation during 2020