Copywriters - a rallying cry! Podcast with Derek Walker
Respecting the craft of copywriting, being strong as a copywriter in an agency, the most important characteristics of a good copywriter, and much more...
It's all under discussion by Derek Walker, who is the owner of Advertising Agency Brown and Browner in the USA.
Derek’s worked in advertising for nearly 20 years on an enormous list of impressive American clients and accounts.
He’s very active on Twitter ( @dereklwalker ) and LinkedIn in the advertising community and is currently working with the local chapter of the American Advertising Federation to help introduce advertising as a career option to minority students.
Derek Walker talks advertising, client relationships and advice for junior copywriters
This podcast is jam packed full of Derek’s wisdom, realism, and important messages for the copywriting community - it’s totally full of juicy copy goodness.
As Derek says, when he’s not rescuing small children and puppies, he’s hard at work helping to educate people to the power and benefit of advertising… and he definitely does that here.
Derek is one of the many thought leaders in our new Copywriting course.
By the way, before we started the copywriting related chat, Derek spoke so beautifully about his school years living on an Army base in Berlin, Germany. It’s such a wonderful story and sounds like a fantastic childhood. Maybe we will have to release that bit of the chat at a later date :)
For the full video version of Derek’s wisdom, watch below…
