Copywriting course online now!
Copywriting is persuading customers to take an action through the power, playfulness and poetry of your words.
It’s a career filled with creativity and can be very rewarding. But how do you become a copywriter?
And how do you write great copy like the best copywriters ever?
Like pretty much everything, practice makes perfect, but...
Fortunately, our new Copywriting Course fast-tracks your learning of the copy craft.
In collaboration with Cannes Lions and the supremely talented writers, Steve Harrison and Vikki Ross, our copywriting masterclass launches today.
A giraffe sleeps in polka-dot pyjamas
Well, that got your attention.
And made you read on.
And that’s the beautiful challenge for every copywriter.
In Copywriting from 42courses, you’ll learn tactics to…
Keep your audience reading
Get them to take action
And keep them wide awake… unlike the giraffe
What’s in the copywriting course?
This course has 38 bite-sized lessons stuffed with magic hacks for writing words with a job to do.
There’s lots of different question types at the end of every lesson to check your understanding.
You’ll read award-winning examples from the Cannes Lions archive. These in-depth case-studies of famous campaigns are normally hidden behind paywalls and expensive subscriptions, but you can access them here at no extra cost.
You’ll create your own copy gems using our templates. Learn the process of writing better copy, then have a go yourself.
You’ll get feedback (from humans, not chatbots) on how well you are doing
You’ll watch copy experts on video giving insights, advice and hacks. We’ve enlisted the help of some of the best copywriters around the world who are currently creating killer straplines, headlines and Tone of Voice Guidelines for the biggest global brands to help you learn the nuances of better copywriting.
What topics does this Copywriting Course include?
We cover everything you need to be writing better copy - it’s like your first few years on the job… but at hyper speed.
For example, you’ll study how to:
Get readers to notice your copy
As Dave Trott likes to say, around £20 billion is spent on advertising in the UK and 89% of it is not noticed or remembered. Learn from the ad industry’s most awarded copywriter, Steve Harrison, how to make sure your copy doesn’t go unnoticed.
Use the power of rhyme
Learn how the popular author Dr. Seuss used rhyme to make his stories unforgettable. And how expert copywriters use the same technique to make their advert copy stick in the memory.
Write killer headlines
The master wordsmith David Ogilvy once said, “On average, five times as many people read the headline as read the body copy.” Learn the secrets of what makes a good headline from experts like Steve Krug, Jakob Nielsen and more.
Amongst many other lesson tips you’ll also understand how to:
Get readers to engage with your copy
Resolve the problem/solution dynamic
Write body copy that gets to the point quickly
Craft Call-To-Actions that convert every time
Edit like a pro
For the full list of chapter and lesson contents, read the copywriting course page
Who is this copy course for?
This course is for:
Anyone wanting to get better at copywriting
Business owners wanting to boost sales of their products or services
Experienced copywriters wanting to refresh their skills
Anyone who wants to get accreditation and certification from Cannes Lions
You’re almost at the end, so here’s some copy for you, my friend
Entertain your brain,
Begin the wonderful copywriting game,
Your writing style will never be the same. ✍️
The journey begins inside Copywriting from 42courses
