12 quotes on Copywriting by the father of advertising, David Ogilvy. A great guide for junior copywriters and a fantastic refresher for those looking for copy inspiration. Plus 2 great videos of Ogilvy on camera giving insights into the mind of one of the original greats of advertising from Madison Avenue.
Coaching leaders can motivate and assist others to grow their skills, become stronger and work together more successfully.
Faster, higher, stronger has been the Olympic branding for almost a century. The brand essence of individual games do not spring to mind so easily. An examination of Olympic straplines and what marketers can learn from Mark Ritson, Rory Sutherland and the history of the Olympic games on rebranding and the need for a brand essence or purpose
Inspiration can come from the most unlikely of sources.
The psychology of a penalty shoot out is something you would not wish on your worst enemy. How do you become a hero and not the villain. The real data shows that you need to think like a freak
Simon Lancaster is one of the world’s top speechwriters. In this video podcast he explains how to write the perfect speech, how to sound like an inspiring leader and gives lots of tips on everything to do with giving a killer speech… oh, and a handy hint on how not to be afraid of public speaking
How to differentiate your marketing using the RICE method to get attention from an audience outside your existing customer base with examples from Apple and Doritos… and how not to do it from every other corporation during 2020
The Cannes Lions Festival coming to you digitally from the 21st to 25th June.
