Storytelling at Scale - A Report by Cannes Lions
“People don’t hate advertising, they hate advertising that isn’t relevant to them. Modern Storytelling means telling the right type of stories in the right type of environment.” - Chris Brandt, CMO Chipotle.
Stories have the power to make you, your brand and your products stand out from the crowd.
We know that stories have been a fundamental part of human history since the beginning of time. Everyone continues and will continue to love a good story. But, what are the ingredients to make a story change the way we feel, the way we think, and even the way we behave?
As part of giving back, Cannes Lions have created a brilliant report on what makes storytelling so compelling and influential.
From the top 12 tips on storytelling that everyone needs to know, to the three storytelling strategies needed to connect with customers on a deeper level, the report shares insider knowledge from global thought leaders including; Kate Stanner, Chairwoman and Global Chief Creative Officer at Saatchi & Saatchi, Alex Bodman, VP & Global Creative Partner at Spotify, Corinne Sklar, Chief Marketing Officer at IBM iX, and many more.
Read the full Storytelling at Scale Report by Cannes Lions here.
Below we share three of our favourite multi-award winning examples of creative work that truly highlights why storytelling is the very essence of creativity, inspiration and imagination.
The Boy & The Piano by adam&eveDBB London for John Lewis
Broadway the Rainbow by DDB USA for Skittles
The Truth Is Worth It by Droga5 for the New York Times
And if you’re in a curious mood, why not check out five of our brilliant blogs that highlight why storytelling is the most powerful force for change known to man:
Why Storytelling Matters
The Evolution of Storytelling
How to Become a Storytelling Expert
Our Top 5 Books About Storytelling
Our Top 5 Podcasts About Storytelling
Now, go forth and master the art of Storytelling. 💪
Why not take a course on storytelling today? Made in collaboration with Cannes Lions experts you will learn all you need to tell stories that make a difference.
