Melina Palmer Podcast - What your customer wants and can't tell you

Melina Palmer is founder and CEO of The Brainy Business, which provides behavioural economics consulting to businesses all around the world.

Every episode of her podcast, The Brainy Business is about behavioural economics and Melina’s at episode 178 now, so there’s a lot for you to digest there. .

Melina worked in corporate marketing and brand strategy for over a decade before earning her master’s in behavioural economics. And now she’s an Instructor at Texas A&M University on the Certificate for Applied Behavioral Economics.

Her first book, What Your Customer Wants and Can’t Tell You explains the neuroscience of consumer behaviour.

42courses founder Chris Rawlinson is the host for this chat with Melina and as you’ll hear, Chris says that Melina’s book is “the most helpful, practical and enjoyable book that he has ever read on Behavioural Science”… and he has read quite a few.

So high praise indeed.

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Or watch the full video below!

P.S. If you want to learn more about behavioural economics then check out our introductory course on the topic from the incredible Rory Sutherland.