Pete Judo is fast becoming an influencer in Behavioural Science due to his Youtube channel. Plus his new job at Ogilvy Change means he’s the best person to talk to find out how to start a career in Behavioural Science.
All in Behavioural Science
Louise Ward - Behavioural Science Club origins and learning with 42courses
Louise Ward podcast speaking about the background to The Behavioural Science Club and her student review of 42courses
What is the IKEA Effect? The psychology of IKEA explained
The IKEA Effect is a psychological trick (first discovered in a 2011 Harvard study) that makes you value the furniture more. But how does IKEA trick your brain into loving the furniture more?
The Choice Factory - brilliant book on Behavioural Science
5000 marketers voted The Choice Factory as the best ever book on advertising. Super accessible intro to behavioural Science and the decisions you make every day.
42 of Rory Sutherland’s Best Quotes
Bite-sized wisdom from a marketing genius.
What is the ‘Fresh Start Effect’?
How ‘temporal landmarks’ can help drive behaviour change.
Mark Bowden talks The Behavior Panel, Public Speaking and a Big Duck
Mark Bowden from The Behavior Panel discusses which is his favortie person discussed on The Behavior Panel, how to overcome fear of public speaking, body language and how he would tackle a horse-sized duck.
What is confirmation bias?
How we try to find ways of agreeing with ourselves.
How design can save lives
Replacing pill bottles with blister packs to reduce overdoses.
The von Restorff Effect
Why you should design things to stand out.
5 Questions with Richard Shotton on Behavioural Science
We sit down with the best-selling author of The Choice Factory to learn about applying behavioural science to marketing.
The Keats Heuristic
Why things that rhyme are more believable.
Easier isn’t always better
Why we rate some experiences more highly if effort is involved.