We interviewed Richard James MacCowan, the founder of the Biomimicry Innovation Lab.
All tagged Biomimicry
Our Biomimicry Course Is Now Live!
Want to learn how nature can help you innovate and generate breakthrough ideas? Behold our new Biomimicry course
What are 'Tradeoffs'?
In 2001, the Pentagon commissioned Lockheed-Martin to create a multipurpose aircraft that would fulfil the different needs of the Air Force, Navy, and Marines…
10 Nudgestock Talks You Mustn’t Miss
We summarise ten of the best talks from the past decade of the world’s best festival of behavioural science and creativity.
Rory Sutherland's brilliant brain pt 1 - bees waggle dance
Rory Sutherland connects ideas from such a wide range of sources. Discover the lessons that bees and their waggle dance can give to business
How a WW2 plane inspired the design of the first collapsible baby buggy
Inspiration can come from the most unlikely of sources.
The £57,000 loudspeaker inspired by a garden snail
The story of the breathtakingly beautiful B&W Nautilus loudspeakers.
A flash of feline inspiration
How a cat’s eyes led to the invention of reflective road markings.
The Octopus Inspired Basketball Shoe
How a seafood lunch led to a breakthrough in footwear design.
The blue butterfly that isn't really blue
How structural colour in the animal kingdom offers clues to a paint-free future.
The sharks that are saving human lives
It’s all thanks to the unique properties of their skin.
As Fast As A Flying Falcon
How the peregrine falcon inspired a breakthrough in jet engine design.
How Beetle penises can help with medical innovation
Nature is a never ending source of inspiration for innovation.
What is biomimicry?
Biomimicry by any other name should smell as sweet.
Is it ever acceptable to spit on yourself?
Yes. But only if you’re an Australian Western Red Kangaroo.