Having a Larf
“Advertising is the most fun you can have with your clothes on.”
As we know, humour is a powerful tool in advertising.
It helps brands connect with their audience in a memorable and entertaining way.
Humour has the ability to break down barriers, create a positive emotional response, and allow brands to differentiate themselves from their competitors.
It can also make complex or somewhat boring products or services more appealing and increase consumer engagement.
But lately, there’s been some depressing research from Kantar reporting that while Joe Public say they would love to see more humour in advertising, advertisers are increasingly serious.
Not even light-hearted.
So what’s going on here? Are marketers more frightened of getting it wrong than driven to get it right?
Whilst it might not be true in every case, if you want to build a brand, funny can work wonders.
Just ask Ryan Reynolds.
He acquired a chunk of Aviation Gin, wrote and produced some very funny ads and sold the brand four years later to Diageo for a super $610 million. He’s rumoured to have made about $100 million as a result of the deal which isn’t too shabby a return.
Here are a few of our favourite Ryan Reynold’s ads, including his latest Super Bowl ad:
Aviation Gin - The Process:
Aviation Gin - Ryan Reynolds’ Vasectomy:
Aviation Gin - Mother’s Ruin Punch:
Aviation Gin - Holiday Gin:
Mint Mobile - Ryan Reynolds & Harvey Fierstein save you a ton of cents:
If you want to get your creative juices flowing, and make funny ads like Ryan, then check out our Creative Thinking course.
