Happy Unicorn Day!

Unicorns!

Just the word is enough to make people smile.

Today is National Unicorn Day in the UK because Unicorns have become a pop culture phenomenon associated with rainbows, sparkles, magic, perfection, and above all, happiness.

How can anybody be sad when unicorn horns adorn your ice creams, cupcakes and coffee?

Though it hasn't always been quite like this, the myth of the unicorn has popped up all over the world, in all sorts of stories, with some universal traits:

- A unicorn is essentially a white horse with cone-shaped horn sticking out of its head

- Unicorns are rare

- Unicorns have some degree of magical powers

In the tales of Merlin, King Arthur once shot a unicorn, but the wise old sage told Arthur that he was now cursed and all his crops would die. To lift the curse, he had to prove that his heart was as pure as the unicorn's, because he took its life.

Harry Potter is not too far off, where the drinker of unicorn blood gains immortality, but at the price of a cursed life for killing such a pure creature.

In ancient British mythology, it was said that only a virgin could tame a unicorn, which is curious when you consider this brilliant definition of a unicorn:

In modern collective consciousness, however, unicorns seem to have taken on the qualities of tolerance, free love, innocence, wonder, and the absence of bad things in general.

In modern business terms, a unicorn (representing rarity) has become the name for a startup that is valued at over a billion dollars. Here is a map of "unicorns" around the world.

In hopes of becoming one such unicorn, we're celebrating today because our founder has a particular love for "Rainbows and Unicorns!", so happy Unicorn Day Chris x

Whatever your beliefs about unicorns, we hope you are one, love one, or at the very least, enjoy some unicorn treats like the ones at the Unicorn Cafe in Bankok.

Founders Chris and Jake do the unicorn dance of business prosperity.