The trick that Jeff played

The trick that Jeff played

Jeff Bezos, the founder of Amazon, is now one of the world’s most successful entrepreneurs.

Consequently, he has the resources at his disposal to do whatever his heart desires pretty much at the click of a finger.

But it wasn’t always like that.

When he started out he had little at his disposal.

So he had to be clever.

In the early days of Amazon he was selling books to individual buyers, packing and shipping them out of his mother’s garage.

However, he himself couldn’t order books in packs of less than ten from the wholesaler.

See the problem here?

But Jeff didn't give up. He knew as the 'little guy' he would have to get resourceful.

So when somebody wanted to buy Harry Potter and the Philosopher’s Stone, he would order the book plus nine other books that few people had heard of and, as a consequence, were normally very difficult to come by.  

Invariably, his suppliers would respond with “We’re sorry Mr. Bezos, we couldn’t find these nine books, so we’re just going to have to ship you the Harry Potter one on it's own. Apologies for the inconvenience.”

It’s exactly this sort of mentality that’s essential to intrapreneurship.

You’ll rarely have the support and resources needed. You will be challenged to find other ways to get around your problem. 

To help you on your way, here are some tips to becoming more resourceful:

Learning to be more resourceful is just one of the skills you'll need to be a successful intrapreneur. To learn about the others head to and sign up to our intrapreneurship course featuring speakers from Google, Havas, Experian and many more. 


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