In 2001, the Pentagon commissioned Lockheed-Martin to create a multipurpose aircraft that would fulfil the different needs of the Air Force, Navy, and Marines…
All tagged innovation
How do you solve hard problems?
It’s simple: by giving them to others.
A flash of feline inspiration
How a cat’s eyes led to the invention of reflective road markings.
5,126 prototypes that sucked. And one that didn't.
When solving complex problems, trying out different ‘prototypes’ is an unavoidable part of achieving the optimum solution.
How a sailfish influenced the design of the Mclaren P1 ‘Hyper Car’
Learning from the secrets of the worlds fastest fish to make one of the worlds fastest cars.
If curiosity killed the cat then biomimicry killed the cowboy.
How the hawthorn bush was the inspiration for 'barbed wire' which helped to put cowboys out of work.
How a 3 year old helped to invent the Polaroid camera
When it comes to solving problems or making creative breakthroughs it can be helpful to think with a childlike mindset.
The digital effect you didn't notice
The world is shifting from a place of products to a place of services. What does that mean for YOU?
How to innovate when something's already great
Innovate by finding out why people really buy the products they do.