The IKEA Effect is a psychological trick (first discovered in a 2011 Harvard study) that makes you value the furniture more. But how does IKEA trick your brain into loving the furniture more?
All tagged Sunk Cost biast
The IKEA Effect is a psychological trick (first discovered in a 2011 Harvard study) that makes you value the furniture more. But how does IKEA trick your brain into loving the furniture more?
The extraordinary tale of Henry Ford’s industrial folly in the Brazilian rainforest.