Rory Sutherland is Ogilvy UK's Vice-Chairman and former IPA President. He’s the author of…
All tagged Framing
10 Mental Models for Creative Thinking
Most of your thinking happens on autopilot. In other words, you don’t think consciously about why…
How KFC cornered Christmas in Japan
The story behind why many Japanese spend the Christian holiday in a fast food restaurant.
Framing
The art of turning the undesirable into the desirable.
The restaurant that only employs people with dementia
A masterclass in the art of ‘framing’.
3 common biases that impede effective problem solving
Being aware of these biases is a key step towards becoming a better problem solver.
How Captain Cook solved the problem of scurvy on British ships
The true story of how the famous British explorer convinced his men to eat sauerkraut.