We’ve motored through a healthy number of books this year at 42courses…
All tagged Books
42courses had the pleasure of crossing paths with the brilliant mind of Christian Hunt at Ogilvy’s Nudgestock festival. We couldn't resist diving into his gem of a book, Humanizing Rules: Bringing Behavioural Science to Ethics and Compliance…
In some ways, I’ve always viewed economics the way I viewed sex. Those who insist on continuously talking about it hypothetically are the least likely to understand its practicalities.
There is a disconnect between what students can spew out in the space of a few hours and whether the metrics they’re tested on translate into meaningful life skills.
August can be a slow month if you’re trying to be creative.
As Picasso said, “Learn the rules like a pro, so you can break them like an artist.”
A list of recommended books, podcasts, articles and talks that will take you from zero to hero.
There are so many must-read copywriting books, but there’s one that I always recommend to copywriting beginners. And it’s also a great refresher for experienced copywriters to get new ideas for writing words that sell