John Yorke podcast - Why Storytelling is so important
“What storytelling is, fundamentally, is knowledge wrapped up in such a way for maximum viral transmission.”
John Yorke is the author of INTO THE WOODS – the biggest selling screenwriting book in the UK for the last six years.
The book is not a ‘how to’ of screenwriting - there are hundreds of books already out there that do that.
Into The Woods, is more of a ‘why’ we need and react to storytelling.
John Yorke surgically dissects narrative structure - examining the protagonist, the antagonist, crisis and more, while he elegantly untangles the deepest roots of storytelling.
This heavily researched book explains how and why this underlying shape still holds audiences spellbound.
From ancient myths to big-budget blockbusters, he gets to the root of the stories that are all around us, every day.
Podcast on Storytelling
In this podcast, John Yorke goes deep and wide into the elements of Storytelling.
He talks about:
The fundamentals of storytelling
How storytelling is all about learning
His favourite movies and television series ever
Great examples of narrative structure in recent years
What happens when writers abandon narrative structure
Screenwriting books that get it wrong
Our innate desire to be just like the protagonist
His plot line work on Eastenders
And much more
Into the Woods - John Yorke Podcast (Audio version)
CLICK for audio version on Spotify, Apple Podcasts and wherever you listen to podcasts
Why Storytelling is important (Youtube version)
Who is John Yorke?
As well as being the author of Into The Woods, John is a double BAFTA winner (as programme maker) and multi BAFTA winner (as commissioner).
In his TV career, he has worked as both Head of Channel Four Drama and Controller of BBC Drama Production. And has been involved in such massive hits as Wolf Hall, Life On Mars, The Street, Shameless, Bodies and Eastenders.
Now, he works worldwide as a drama producer, consultant and lecturer on all forms of storytelling.
Online course on Storytelling
Storytelling is a superpower hiding in plain sight.
You hear it everywhere these days that for your message, or marketing, to be remembered you have to use storytelling.
Why do we all love a good story?
What are the ingredients of captivating storytelling?
In our online Storytelling course, you can learn how to be a great storyteller by:
Becoming a better communicator
Making your stories more memorable
Writing catchy headlines
Understanding the science behind storytelling
And when completed, you’ll get a beautiful certificate from Cannes Lions Learning…
Then you’ll really have a great story to tell.
