“It is true that from a behavioral economics perspective we are fallible, easily confused, not that smart, and often irrational. We are more like Homer Simpson than Superman. So from this perspective it is rather depressing. But at the same time there is also a silver lining. There are free lunches!”
Have you ever decided to save money, only to splurge on something? Or planned to have a healthy meal, then ordered pizza?
Don’t worry, it’s not a lack of willpower. It’s just that you’re using an ancient brain to navigate the modern world, and sometimes it can lead you astray.
The good news is our new Behavioural Science for Life course, co-created with the marvellous Prof. Dan Ariely, is the instruction manual to life you were never given.
It’s a collection of the most powerful, science-backed tools to help you improve every dimension of your life, from health and wealth to relationships and career.
This course will empower you to become a “choice architect” of your own life, a clever designer who rigs the game in your own favour.
What Does The Behavioural Science for Life Course Cover?
The course comprises 8 chapters and 43 lessons, each packed with practical tips and techniques that you can apply immediately.
You will also gain access to a treasure trove of case studies and further resources to go deeper should you wish.
On your journey, you will learn about the following and more:
1. How To Make Better Decisions: Uncover the invisible forces that shape your choices and learn simple strategies to counteract them.
2. How To Master Your Money: Understand the strange psychology of spending, saving, and investing to build real, long-term wealth.
3. How To Improve Your Productivity: Discover the real reasons you procrastinate and learn how to design a system that helps you focus on what truly matters.
4. How To Build Better Habits & Relationships: Learn the science of making good habits stick and how to have more meaningful, productive conversations.
5. How To Discover Real Happiness: Go beyond fleeting pleasure to understand what truly creates lasting satisfaction and a more fulfilling life.
What’s The Course Format?
We understand your time is valuable, so we have designed the course to be flexible, accessible and, most importantly, enjoyable.
Each course plays like a game, mixing videos, real-world case studies, images, links and stories to create an unforgettable learning experience.
You can learn at your own pace, and we provide a recommended list of resources to further your learning journey.
Who Is Dan Ariely?
Dan is a master at explaining behavioural economics in simple, everyday language. His interest began after a serious accident left him with severe burns.
The painful hospital treatments made him wonder: how can we make unavoidable pain easier to bear? That question pulled him into research on why we so often make irrational choices—and how to change that.
Dan has since learned that these insights apply everywhere, including money, health, habits, and even relationships. And he’s set out to share them with others.
He has written numerous best-selling books (Predictably Irrational, The Upside of Irrationality, The Honest Truth About Dishonesty), produced a film (Dishonesty), and even created a game (Irrational Game), all to make this science fun, useful, and easy to understand.
Today, he’s a Professor at Duke University and a founding member of the Center for Advanced Hindsight.
Do You Get A Certificate At The End?
Upon passing the course, you will receive a certificate from Dan, which you can share on your LinkedIn profile or print out and hang proudly on your wall at home.
The course is also CPD-certified for those who wish to add it to their CPD log.
Don’t miss this amazing opportunity to make your life wealthier, healthier and happier!
Join the many others learning how to make great advertising by enrolling in our Behavioural Science for Life course today.
P.S. As a reward for reading this far, use the code Danblog at checkout for 15% off. 🎉
