3 Key Tips to Maximise Video SEO for Your Brand
“Today it’s not about ‘get the traffic’ — it’s about ‘get the targeted and relevant traffic.”
SEO (Search Engine Optimisation) is one of the MVPs of digital marketing. It’s a heavy hitter for getting your brand’s name to reach wider through the internet.
But, if you’re reading this, the odds are you could be making it work even more effectively.
I know, crazy. But, it’s true. 🤔
Because video SEO is a drastically under-utilised aspect, its benefits are often overlooked.
Video SEO can be employed to rank higher on google, sure.
But the real game changer is YouTube.
The world watches almost 5 billion videos on YouTube daily. Those are 5 billion videos that aren’t related to your brand.
Which really seems like a missed opportunity. 🤷🏻♀️
Having a branded channel on YouTube helps with not only diversifying your online presence, but also with influencing the customer journey and engendering a sense of community.
Here’s the 3 keys to YouTube ‘Discoverability’:
🔑 Relevance: title, description, etc.
🔑 Retention: watch time.
🔑 Engagement: likes, views, comments, shares & subscriptions.
The YouTube algorithm recommendations account for 70% of the videos watched and these three steps are the best way to maximise your video visibility on the platform.
So, how can you align your video SEO with your brand objective?
You need to have a good grasp on what your audience prefers to see, and what they’re looking for.
Try using keywords tools that have YouTube support.
Get youtube volume search for related terms, as well as search trends over time for topics that relate to your business purpose.
Find videos that have higher views and general engagement about the topic. (For this, try Buzzsumo.)
Identify the top ranked videos with your keywords (and their tags) as well as the most popular related search terms.
It’s also helpful to consider when you’re starting out what content you already have that you can repurpose to a video.
🤫 Pre-prepared content is ideal, because it’s minimum effort with maximum reward.
The best type of topics and content to use at first are the less competitive, but still relevant ones.
Your keywords need to be popular queries or subject matter to gain traction, but be smart in your choices (unless you have an AD budget the size of the moon, then go nuts).
The information in this post was taken from Aleyda Solis’s presentation , ‘Master the Art of Video SEO to Crush the Competition and Skyrocket to the Top of the Google & YouTube Search Results’, for Adworld.online’s 2020 conference.
