Most information is not worth paying attention to.
10 Of The Best Advertising Taglines Of All Time
Get inspired by some of history’s greatest copywriting.
What are 'Opportunity Costs'?
When you choose something, you decide not to do something else.
Wisdom From the Stoics That Will Make You Feel 10% Better Today
Like so many when Covid changed our world, I turned to the wisdom of the ancients to make sense of the madness of modern life.
42 Laws You Should Know (Part 6)
Handy rules of thumb that shed light on why things are the way they are.
The Importance of Creativity in Business
The opposite of a good idea can be another good idea
The Power of a Penguin
How adding a simple cute penguin can make an add 80% more effective
Storytelling and Your Job
Tell me the facts and I’ll learn. Tell me the truth and I’ll believe. But tell me a story and it will live in my heart forever.
What Tinder Tells You About Behavioural Science
Rory Sutherland recently said at an event, meeting his partner before the rise of online dating was like getting the last helicopter out of Saigon.
42 Laws You Should Know (Part 5)
Handy rules of thumb that shed light on why things are the way they are.
What do Karl Marx, Winston Churchill and a Hedgehog have in common?
It’s not just that they’re prickly.
What is 'Counterfactual Thinking'?
The lowdown on why we create alternative narratives for past events.
‘Deep Work’: What You Need To Know
Four strategies for helping you get more done in less time.
42 Laws You Should Know (Part 4)
Handy rules of thumb that shed light on why things are the way they are.
The Most Important Copywriting Books You Need to Read
As Picasso said, “Learn the rules like a pro, so you can break them like an artist.”