The real reason behind the friendly in-store offering.
Is this guy the most creative employee of all time?
Why creativity should be seen as an opportunity and not an act of rebellion.
David Bowie’s ‘cut-up’ technique
Does this method explain the pop genius’ amazing consistency?
A flash of feline inspiration
How a cat’s eyes led to the invention of reflective road markings.
Strategy is about sacrifice
It’s not about adding stuff, it’s about taking it away.
It's always been like that
Why the old way of doing things isn’t always the best.
Using Christmas to end war
The power of creativity to change behaviour.
Creativity for Business
New course now live!!
What an app can tell us about happiness
Clues to where we are when we’re most happy.
How to apply creative ideas
Thinking is the easy part.
Make the most of limited resources
How constraints often lead to more imaginative solutions.
The myth of the overnight success
Why failure shouldn’t be a dirty word.
Why brainstorming doesn't really work
It’s hard to be brilliantly creative on the spot.
Playing with the scale of your budget
A helpful way to remove the limitations on idea generation.
Sometimes a small change can have a big impact
It’s not always about reinventing the wheel.