If it has no dramatic significance then it shouldn’t be there.
Why Brain Fitness Matters
The brain is like a muscle. Use it or lose it.
The Business of Storytelling
Storytelling makes the world of business go round.
The Protagonist
The driving force at the heart of any narrative.
Your Audience
Your audience are the most important part of a story. Ignore them at your peril.
'Morton's Fork'
A choice between two equally unpleasant alternatives.
The Pratfall Effect
Why imperfect beats perfect.
What is a story?
What exactly do we mean by the word ‘story’?
The ‘Four Stages of Learning’
When the learning gets tough keep going.
Our Top 5 Books On Problem Solving
Want to learn how to get better at solving problems? Try starting with these books.
The Curse of Knowledge
Why you should never blindly trust an expert.
The Persuasive Power of Social Proof
Why we find it difficult not to follow the herd.
The Three Act Structure
All great stories conform to a similar structure.