How we place too much importance on initial information.
All in Behavioural Economics
The restaurant that only employs people with dementia
A masterclass in the art of ‘framing’.
The Goldilocks Effect
Why we always go for the option that seems ‘just right’.
Top 6 books on Behavioural Economics
Go on! It’s a lot sexier a subject than it sounds.
How casinos manipulate our senses to encourage more gambling
How casinos manipulate our senses to encourage us to gamble more.
What the heck are 'descriptive norms'?
How we perceive the behaviour of others can greatly influence our own behaviour.
Halo vs. Horn
How one aspect of something can easily cloud our overall opinion
Fordlandia
The extraordinary tale of Henry Ford’s industrial folly in the Brazilian rainforest.
How to save a life
How a simple tweak to a form made Austria into one of the world’s largest organ donating countries.
The Scarcity Effect
We place greater value on things when they are scarce.
The Similarity Bias
Why we feel things should appear a certain way based on what we’ve seen before.
The Sapir-Whorf hypothesis
How language affects our understanding of the world around us.
The horse that could count
A 19th Century German maths teacher taught his horse to count. Or did he?