Dec 4 Dec 4 Understanding your audience Jake Courage Disruptive Innovation The importance of empathy in product design.
Feb 26 Feb 26 Always tell the truth Jake Courage Storytelling If you want to be trusted, you need to be authentic.
Aug 7 Aug 7 Your Audience Jake Courage Storytelling Your audience are the most important part of a story. Ignore them at your peril.
Jul 5 Jul 5 Do Something Unexpected Jake Courage Storytelling, Things we've learned Our brains are wired for novelty and surprise. How can this be used to make stories more memorable?