Emotions play a critical role in memory formation. The stronger the emotional response the more likely your story will be remembered.
The awkward birth of the ice trade
One common mistake first-time entrepreneurs make is in believing that there is genuine demand for their new idea.
The shortest story ever sold
A lesson in how brevity can be a critical element to storytelling.
How your job status can impact your health
Do high power jobs bring greater levels of stress? Or is it the other way around?
Snake care when setting a bounty
How a Government effort to reduce the number of deadly cobras in British India led to more, not fewer, snakes.
Accidental Inventions - Safety Glass
When mistakes lead to the creation of something new.
The canny typist who turned other people’s mistakes into a multi-million dollar business
The magical product that relieved secretaries from the pressure of perfection.
Accidental Inventions - The Microwave
Inspiration can come from the most unlikely of sources.
A Technique for Producing Ideas
A simple method that has stood the test of time.
The incredible story of Scrabble's inventor
Anything truly worth doing is often a great test of one’s patience. The key is to stick at it and avoid the temptation to throw in the towel.
Anchoring bias
How we place too much importance on initial information.
Make me care
We can’t be emotionally invested in a story if we don’t care.
The Japanese method to help you find your purpose in life
Need some help finding your purpose? Then look no further.
The restaurant that only employs people with dementia
A masterclass in the art of ‘framing’.
The FBI’s Behavioural Change Stairway Model
Keen to become a better negotiator? Then follow these five steps.