Creativity for Business

Creativity for Business

Is there anything more exciting than the launch of a new 42Courses course?

Probably not.

Today we’re proud to announce the launch of our third course in collaboration with Cannes Lions: Creativity for Business.

Why is creativity so important for the world of business?

According to a report by the investment bank Credit Suisse, the average age of an S&P 500 company is under 20 years.

This is down from 60 years in the 1950s.

Quite a drop. 😧

Technology is playing a lead role in this mass disruption, forcing enormous pressure on many businesses.

So what does it take not just to survive but to thrive?

In a word: ideas.

This course is for anyone wanting to get better at coming up with them.

It examines a wide range of Cannes Lions award-winning case studies that demonstrate the power of creativity to add to the bottom line and shares tools you can start using straight away.

You will hear from different experts on topics including the following:

  • Why creativity is so powerful

  • The importance of challenging the status quo

  • How it pays to think counterintuitively

  • The power of reframing

  • The future of work and creativity

  • How to make the most of limited resources

Sound interesting to you?

Then why not start this course today?


Using Christmas to end war

Using Christmas to end war

What an app can tell us about happiness

What an app can tell us about happiness