Playing with the scale of your budget
When it comes to thinking creatively, budgets are a pain.
They put immediate limitations on the range of ideas put forward because everyone tries to second guess which ones have a snowball’s chance in hell of being made.
If you say the budget is £20,000, then you will get ideas back that cost that amount to make.
What’s worse, many of the ideas will be similar as everyone will be focused on the exact amount of money available.
The problem here is that the most interesting and valuable ideas are always generated at the extremes.
So how do you encourage more open-minded responses?
One way is to play with the scale of your budget.
So you could ask the group: ‘what would your idea be if you had £1 million?’
Or, alternatively: ‘what would it be if you had £1?’
Both questions force the thinker to come up with radical solutions.
It’s almost guaranteed that amongst the responses you will find a truly ground-breaking idea.