Quick, someone tell Trump to take this course!
In the course you'll learn how to master communicating in the digital world. Rather than looking at specific tools (like snapchat or facebook which change all the time) we decided to share the secrets to modern day digital communication.
You'll learn all about where social media came from and where it's likely heading, how to plan for social media, how to make people share, the role of emotion and storytelling in content, what to do when you mess up, how to measure success, and much much more.
By the end you'll be ready to go out there and experiment in the real world to see how social can be best used for your business, brand, or even yourself.
The course was co-created with Thomas Crampton, the global MD of social@Ogilvy. Thomas is a fascinating and brilliant gentleman, he is one of the few people I know that has been involved in the social media world since its start and has lived partly in Asia and partly in the USA and Europe giving him as unique perspective. When he's not helping to run the worlds largest ad agency, he often speaks to world leaders at events like Davos and even writes for The New York Times.
We really hope you enjoy this course as much as we enjoyed making it. Get started by going to https://www.42courses.com/courses/social-media